In 1988, Chilean military dictator Augusto Pinochet faced international pressure to call a referendum on his presidency. Below is a trailer for the film “NO”, the true story of a marketing campaign which sparked a revolution. Their plan to win the election and free their country from oppression was successful, and a new era of Chilean politics began. This film is definitely on my to-watch list!
For our Spanish speaking readers, check out some of the original ad campaigns from the 80s here!
http://www.youtube.com/watch?v=ApJUk_6hN-s&feature=player_embedded




this looks amazing!