Latin America

January 8, 2013

WATCH: How Advertising Overthrew a Dictatorship

In 1988, Chilean military dictator Augusto Pinochet faced international pressure to call a referendum on his presidency. Below is a trailer for the film “NO”, the true story of  a marketing campaign which sparked a revolution. Their plan to win the election and free their country from oppression was successful, and a new era of Chilean politics began. This film is definitely on my to-watch list!

For our Spanish speaking readers, check out some of the original ad campaigns from the 80s here!

http://www.youtube.com/watch?v=ApJUk_6hN-s&feature=player_embedded



About the Author

Natasha Lipman
Natasha is the Founder & Director of the International Political Forum. She is also a Virgin Media Pioneer, Huffington Post blogger, and alumni of the British Council's Global Changemakers programme.




One Comment


  1. Charlotte

    this looks amazing!



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