Video & Photography

March 8, 2013

WATCH: International Women’s Day – The Girl Effect

Defining themselves as a global movement, The Girl Effect is one of many campaigns demanding the world to acknowledge women and girls as key players to the development and poverty debate. Created by the Nike Foundation and in collaboration with other bodies such as the UN Foundation and Coalition for Adolescent Girls, the campaign aims to end the cycle of poverty caused by issues such as child marriage, teen pregnancy and HIV/AIDS. At the centre of the campaign is the idea that 250 million adolescent girls’ potential remains untapped due to poverty. If we provide good education, health and economic investment, women and girls will prosper and break the inter-generational cycle of poverty.

What can we do about this?

Well The Girl Effect is only asking a few simple things, that you share this knowledge and demand the world acknowledge that women are no longer second  place to issues of human rights and development. In order for The Girl Effect to take place we first need to enter the needs of women and girls into the development debate. Easier said than done; policy makers need to be convinced that empowering girls will lead to the growth of economic assets. Currently, debates about women are still tied to the traditional threads of domestic violence and reproductive rights – things that are hugely important but ignore the larger idea that equality across all boards, whether educational, sexual or economic will tap into a powerful force not yet mobilised. And as The Girl Effect demonstrates, this force could be the key to breaking the global poverty trap of 1.29 billion people.



About the Author

Jessica Trevis
Jessica Trevis is a recent graduate from the University of Manchester where she studied History and Sociology with a specialization in China. She has also studied at the University of Hong Kong and for the last two years has studied Mandarin Chinese, as well as writing a dissertation on Uighur and Tibetan nationalism. With a keen interest in human rights and the third sector she is now an intern at Amnesty International in London. She loves travelling and the enmeshing of different cultures. Her main areas of interest are Asia/Middle Eastern politics with a strong interest in intervention, ethnic minority and refugee issues.




One Comment


  1. Laurie

    Such a cool job! As a teenage girl in a developing country, though I am not one of the unlucky ones, I concern a lot about the current situation of girls and women in poverty. There’s gotta be a solution, otherwise it will be one of the biggest tragedy in human’s nature.



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