International Political Forum



March 1, 2013
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Greenwashed: The Truth About 95% of So-Called Green Products {Infographic}

According to this infographic by Marketing Degree, 95% of so-called green products have been “greenwashed”, a marketing tactic used to mislead consumers about the environmental friendliness of a product or service.

green-marketing-exposed

For more information, see full report at Sins Of Greenwashing.



About the Author

Natasha Lipman
Natasha is the Founder & Director of the International Political Forum. She is also a Virgin Media Pioneer, Huffington Post blogger, and alumni of the British Council's Global Changemakers programme.
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  1. Izzy

    Hi! Thanks so much for this infographic, it was really useful 🙂
    However, I just want to point out something: “Rainforest Alliance” may be legitimate in terms of “green-ness”, but as a consequence they trade off “green-ness” for poor working conditions. Lipton, for instance, is guilty of this.

    Reply
    December 6, 2014 at 10:26 am



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