A new social media campaign from UNICEF India is seeking to raise awareness and mobilize a collective effort to #ENDviolence against children, with special focus on sexual violence against girls.
On 19 August 2013, UNICEF India launched the ‘Time to Sound the Red Siren’ campaign in an ongoing effort to raise awareness about violence against children. The month-long social media campaign is an effort to break the silence around sexual abuse and violence against children, girls in particular. It calls upon citizens to help #ENDviolence and create safe, protective environments for children. On their campaign page, UNICEF India explains the campaign’s raison d’etre:
The #ENDviolence campaign Initiative seeks to bring together new ideas, new thinking, and new examples of where people can focus their efforts and energies to raise awareness about sexual abuse in India and bring about an end to it.
This is not a one-off effort, but a collective effort and a sustained initiative that will shine an ever brighter light on an issue that has remained invisible for far too long.
Red Siren Campaign Poster. Taken from UNICEF India’s Facebook Page.
In a public service announcement video, Bollywood legend and UNICEF Goodwill Ambassador Amitabh Bachchan came out strongly in support of the Red Siren campaign and pointed out that “just because you can’t see violence against children doesn’t mean it isn’t there”. He appealed to citizens to “make the invisible visible” and speak out against child abuse.
On Twitter, netizens are using the campaign hashtag #ENDviolence to tweet, retweet and speak up against child abuse. UNICEF India is using the platform to educate and raise awareness, not only by sharing data pertaining to crimes against children and girls, but also breaking some of the commonly held beliefs and myths pertaining to child abuse.
Red Siren Campaign Poster courtesy of UNICEF India’s Facebook page
An active conversation is underway on UNICEF India’s Facebook page with netizens discussing protective environments for children and how to empower them against sexual abuse and violence.
Nahid Akhtar from Calcutta, India wrote:
Yo Singh Chauhan also underlined the importance of communication. He wrote:
Interestingly, the week also saw the launch of the Parliamentarians’ Group for Children (PGC) in India where parliamentarians came forward to champion the cause of child rights. According to the inviteissued by the group:
Children lighting the lamp to launch the Parliamentarians Group for Children (PGC) courtesy of UNICEF India’s Facebook page.
Furthermore, Smt. Vandana Chavan, the convener of the group, pointed out that the PGC would also be a mechanism for both protecting child rights as well for monitoring various children-related programmes across the country. She said:
This is indeed a heartening first step in the journey to secure child rights in India, to provide children with a safe and secure childhood, free of violence, abuse and the silence of shame and denial. It is indeed time to sound the Red Siren.
You can learn more about the Red Siren campaign on Facebook, Tumblr and campaign website. You can also join the conversation on Twitter (#ENDviolence).
Originally published on Global Voices.
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